Great products start with real problems

This book helps you look at the whole product picture from the point of view of your customers. For anybody looking for a powerful framework to guide your product building, this is it.

EVENTS

FAMILY

EVENTS

Learn new design skills that will help you:

Empathy-building: collecting user data, building personas, user testing

Prototyping: building to answer questions, physical, electronic, UX

Creative confidence: open mindset, emotional learning

Conceptual Design: problem-framing, ideation, form-giving

Financials: Profit and loss statements, budgeting, business plans

Analysis: quantitative data analysis, human subject experiment design

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FROM THE CREATORS OF SOCANNY AND LANDKIT.

TRUSTED BY MANY COMPANIES AND INDIVIDUALS SINCE 2012.

About the Author

Cynthia Robertson

@CROBERTSON

Cynthia Robertson is a Senior Product Researcher at SoCanny. As SoCanny's first researcher, she works horizontally across teams at Intercom, making sure each product continues to match a customer’s job.

Frequently Asked Questions

* How does the money back guarantee work?

If you’re not fully satisfied, I’m not satisfied. Use my contact page to send me an email and I’ll refund your money. It’s that simple.

* What payment options do you accept

I accept PayPal and all major credit cards.

* How do I get the ebook after I purchase it?

Right after the purchase you’ll be redirected to the Designers Area of my website, where you can access all the files you’ve purchased and all the free design tools. You can come back anytime to the Designers Area and log in using your login and password created during the buying process.

* What’s the ebook format?

The ebook is in a PDF format.The ebook is in a PDF format. PDFs can be easily opened from almost any device. I also want you to have a great experience while reading the ebook and make sure the design layout is static no matter what screen or software.

* Do I need to know Photoshop?

The entire practice part of the ebook is based on using Adobe Photoshop. I would recommend that you know some basics. If you’ve never used Photoshop before, you can still learn from the design theory part, and many designing techniques I show in the practice part can actually be used independently from the software.

*What Photoshop version should I use?

I accept PayPal and all major credit cards.

* What Photoshop version should I use?

I would recommend to have at least Photoshop CS6. That’s the latest version where paragraph and character styles were introduced and they’re very useful. However, you can easily follow all the screenshots in the ebook even if your Photoshop is CS4. The interface hasn’t changed that much.

* Will I learn how to code websites as well?

No. This guide is from the initial idea to the final Photoshop files only. So, it’s all about the design. Coding websites is a whole new subject.

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